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Because your ad is irrelevant to this person, one of two bad things will happen: If someone in your area uses Google to search for вЂњadult dance lessons,вЂќ your ad will enter the auction. With the help of geotargeting, youвЂ™re bidding on the modified broad match keyword +dance +lessons. For example, letвЂ™s say youвЂ™re using PPC to advertise dance lessons for kids. Negative keywords enable you to prevent your ads from matching to irrelevant search queries. Still have questions about negative keywords? Read on! What are negative keywords? ItвЂ™s almost impossible to think of every possible negative keyword that people might search for, so starting with a negative keyword tool is a good way to make sure your ad campaigns are cost-effective.

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WeвЂ™ll send the full results straight to your inbox! To get a complete idea of the queries that may trigger your ads-and to build a more complete list of negative keywords-simply enter your email address and indicate whether youвЂ™re interested in PPC or SEO. Simply add вЂњusedвЂќ as a negative keyword and thatвЂ™s taken care of! Those clicks could add up to a lot of wasted spend. Because the consumers hoping to buy used cars are irrelevant to your business, you donвЂ™t want your ads to show to them. LetвЂ™s say youвЂ™re managing Google Ads campaigns for a luxury car dealership that only sells new cars.

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In the example shown above, the Free Keyword Tool has generated some suggestions related to the query вЂњcars.вЂќ As you can see, a lot of consumers use Google to find opportunities to buy used cars. Bingo! Those will make for perfect negative keywords. Once the tool has populated the results with keyword suggestions, take note of those keywords that are irrelevant to your business. Simply enter a broad term thatвЂ™s related to your business, select your industry, and select your country. HereвЂ™s a fast and easy way to generate a negative keyword list: WordStreamвЂ™s Free Keyword Tool.

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How to find negative keywords and put them to work.

Why negative keywords are essential to your PPC campaigns.

What negative keywords are and how they work.

By the end of this quick guide, youвЂ™ll understand: Instead, weвЂ™re talking about negative keywords, a tool that helps you control waste and focus your advertising budget only on keyword traffic that drives value. But, in this case, weвЂ™re not talking about ordinary, active keywords. Selecting the right keywords is a crucial part of driving revenue through your paid search campaigns.ДЄs important as it is to drive revenue, itвЂ™s equally important to minimize wasted ad spend.

рџ™‚ рџ™‚ Something IвЂ™m noticing thatвЂ™s interesting is that certain niches are easier than others to rank in on YouTube (IвЂ™m in a few nichesвЂ“some, I have next to no views or subscribers and some, I just kill it inвЂ¦ at least comparatively, hahahaha.)Д«ut per bonus tip #1, I am wondering if you have a small or non-existant list or social media following, what would you recommend to boost views on day one? Would you ever consider buying links or views to inflate this or would you recommend just slowly building that list and social media presence? It seems like if either a social media platform or an email list has less than a few hundred to a thousand subscribers, thereвЂ™s not really that much push that can happen from it.As you already know, keywords are fundamental to your PPC marketing efforts. Great content as always! IвЂ™ve followed you for awhile, so I do many of these things already.

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